Inaugural Speech Rhetorical Analysis Essay Example for Free

Inaugural Speech Rhetorical Analysis Essay John F. Kennedy’s inaugural speech is certainly one to remember. It’s memorable not for its length, but for the effective content that it beholds. He entices readers by the use of strong rhetoric techniques. His inaugural analyzes style of writing, such as diction, tropes, schemes, and syntax, and applies the concept of it effectively throughout the speech. A reader performs rhetorical analysis to examine how authors attempt to persuade their audiences by looking at the various components that make up the art of persuasion. Moreover, it is most essential to be able to understand the relationship among the speaker, subject, and audience, which President Kennedy adequately exploits in his speech. It is a necessity to be able to identify the speaker, subject, and audience in a piece of writing, such as John F. Kennedy’s inaugural speech. The ethical appeal, instead refers to the credibility, character, and confidence of a writer. There are a number of ways in which an author may establish ethical appeal. During the time period in which it was written, cold war tensions were still lingering the atmosphere and Kennedy had just won the position as president in a very close election over an accomplished opponent. Therefore, the nation is vulnerable and tense and has reached a turning point in history. The speaker would be classified as the narrator, which in this case is John F. Kennedy. Since he was elected president, the audience views him as an authoritative figure whose speech should be respected. Although Kennedy was young, he still faced critique on his tone and image, whether that be physical or mental. His speech was not aimed toward any particular individual, it was written for the world. So, it was expected of him to exhibit hope, compassion, strength, and loyalty. The speaker, subject, and audience all depend on each other in a piece of work because without them, it would be difficult to identify what the writing is talking about and who would be affected by it. Within President Kennedy’s speech, he utilizes various rhetorical strategies, including diction, tropes, syntax, and schemes, which make it more effective and versatile. For instance, parallelism such as the statement, â€Å"whether it wishes us well or ill, that we shall pay any price, hear any burden, meet any hardship, support any friend, oppose any foe,† gives flavor to the speech by pointing out opposite words within a single sentence but still making it work. A few antimetaboles are used in the speech, such as â€Å"let us never negotiate out of fear. But let us never fear to negotiate† and â€Å"ask not what your country can do for you, ask what you can do for your country,† make the speech more effective by twisting around the order of the words, or syntax, to get people to realize a point. Additionally, what makes Kennedy’s speech so effective is that he can transition from a simple sentence to a more complex, meaningful one in a matter of lines of the speech. In accordance to the diction, the words in his speech (freedom, poverty, devotion, and loyalty) are considered abstract. This is because they all convey a tone of desire and significant qualities held by friends. They strengthen and add more feeling to the speech as well. However, the archaic words, such as writ and forebears, are used in a manner to bring in the old language as well as the new, therefore there is sophistication as well as understanding. Kennedy also uses juxtaposition when he says, â€Å"peaceful revolution,† and this adds spice to the speech because of the contradiction of the two powerful words. Yet another effective rhetoric strategy that he uses is hortative sentences, such as ones using the phrase â€Å"let us† or â€Å"let both sides†, which urges action and attention to the audience the speaker is writing to. Clearly John F. Kennedy has made remarkable use of various rhetorical strategies throughout his inaugural speech, which in turn allows one to develop a superb rhetorical analysis with the different components of the text. His speech is an effective piece of writing because of its style, diction, syntax, tropes, and schemes. Additionally, it all goes back to the understood relationship between speaker, audience, and subject as well as the classical appeals.

The Hawke Labor Government :: essays research papers

Affect of the Ideology of the Hawke Labor Government on Interactions with Business and Society Since the Second World War, the Australian state has adopted a distinct approach in its dealings with society and business. This approach has been characterised by government intervention in the activities of business and a comprehensive welfare system serving the vulnerable segments of society. Often, government intervenes in the activities of business to force industries to assume a social welfare capacity. Successive governmental actions have been influenced by the ideologies of the incumbent party. These ideologies have not merely made sense of social or economic realities, they acted as guides for government policy. Through the critical use of supporting evidence, the affect of the Hawke Labor government upon relations with business and society will be examined. The Hawke and later Keating governments were often accused by the Socialist left of subverting or ignoring Labor’s traditional egalitarian ideology. While its ideology may be the filter through which Labor saw social and economic realities, it was constrained by international competition and lagging economic growth to adopt a more pragmatic approach under some circumstances. Economic contraction coupled with high unemployment and interest rates meant Labor needed to adopt a measure of economic liberalism, in the same way as Social Democrat European governments are compelled to presently. Hawke’s Labor championed the ‘disadvantaged’, however defined, and altered Australian society by acting upon its ideology of egalitarianism. Socialism has consistently been associated with the welfare of an oppressed class (Heywood 1997, p. 50). Following the second world war, the Labor movement had been at the forefront of the campaign for granting aboriginal Australia voting rights. Consistent with that association, the Hawke government continued Labor’s special protection of aborigines with the ‘Aboriginal and Torres Strait Islander Act’ of 1990. That special protection was granted upon the aboriginal is in keeping with Labor’s Socialist ethos - that of equal outcomes, not necessarily equal opportunity, and the belief that economic differences are due to differing social environments. Bauman explains the intention of the ‘inventors of the welfare state’, and the theory that previous deprivation made special protection necessary: "What they had in mind was getting rid of the deprivation which made collective care or positive discrimination necessary in the first place: to compensate for the inequality of chances and thus make chance equal." (Bauman 1998, p. 61) Upon critical assessment, Labor’s recent treatment of aboriginal Australia could be interpreted as being in contradiction with its ideology.

A brief history of cosmetics Essay

Through the ages, cosmetics have been in used to transform appearances. It started with the Ancient Egyptians, Romans and Greeks (Avoncosmeticsnug 2007). In Ancient Egypt, exterior appearance is closely attached to spirituality (Mellor 2008). Looking good is not for vanity but for the gods. During those times, Ancient Egyptians used black kohl to color their eyes. It is a concoction made up of burnt almonds, oxidized copper, a couple of different-colored copper ores, lead, ash, and ochre. Kohl is applied using a stick and Ancient Egyptians applied it in an almond shape onto their eyes (Mellor 2008). For the lips and cheeks, a blend of red clay and water were applied, while henna was used on the fingernails (Narada 2008). This tradition behind cosmetics started to fade when the Greeks arrived and used cosmetics for aesthetic purposes (Mellor 2008). The use of cosmetics was widely accepted and it was a thriving commerce around the Mediterranean at that time (Narada 2008). Later on during the time of the Romans, perfumes were widely used in baths, fountains and also weapons (Boyd 2008). Romans also apply kohl just as Egyptians did (Narada 2008). As the nineteenth century ushered in, whitening mixture was applied on the face to be able to achieve a fairer complexion. During those times, whiter skin meant a good social status since darker skin is associated with the working class (Mellor 2008). This cosmetic was composed of carbonate, hydroxide, and lead oxide. But due to lead poisoning that caused muscle paralysis or death, lead oxide was replaced by zinc oxide which is still being used until today (Boyd 2008). Eventually by the 20th century, safer cosmetics were made available as doctors started to work with cosmetics companies to avoid problems like lead poisoning (Modes in Makeup 2008). The industry got a boost when cinema became popular and the masses tried to imitate actresses on the big screen. Helena Rubinstein and Max Factor both made their mark during this time as they developed an assortment of cosmetic products like mascara, colored powder, and pancake make-up (Boyd 2008). The new century also brought in a new trend – the tan complexion. Tan was now the symbol of affluent individuals who did not need to work but instead simply went outside and engaged in recreation. The bronze look was the look to go for (Modes in Makeup 2008). The industry continued to grow during the 50’s and the 60’s. Cosmetics companies advertise a great deal in televisions where the focus was on the lips and eyes. Natural products as well have grown in popularity. These are products with botanical components. By the 70’s, the concern for the environment was widespread and harmful ingredients were then banned for manufacturing (Boyd 2008). Many players now are part of this booming business. The industry will continue to grow as cosmetics continue to be an integral part especially of women lives. 2. 3 Branding Kotler (2003) defines a brand as any mark or label that is attached to a product that means something for people or something that people can be associated with. For example, coffee is a product and Starbucks is a brand that means high quality coffee and is usually associated with yuppies. In other words, a brand produces a certain image, feeling, emotion, personality, or even a set of values in a person’s mind by just hearing or seeing the brand’s name. For example, Coca-Cola connotes enjoying the moment of having a cool drink with friends or family, FedEx implies fast and safe delivery service, Porsche is expensive but luxurious cars, New York City is the city that never sleeps, and The Body Shop promotes the beauty of each individual while protecting the planet (Kotler 2003). Kotler (2003) further explains that building a brand involves an intricate and interdependent system of devices such as advertisements, public and media networking, financial support for events or issues, and many more. But the most important device is the customer service provided by the brand’s employees. Friendly and helpful shop employees may determine whether clients will come back or not. Everything about the company, its plans, processes, services, and final merchandise must revolve around the brand it is promoting. This is how valuable a brand should be for a company. On the other hand, to be able to say that a company truly has an effective brand depends on the level of loyalty and influence the brand has on consumers in general and on its clientele in particular (Kotler 2003). Specifically, branding is a marketing strategy of a business to make its product stand out among competitors. It uses tools like distinctive product names, symbols, slogans and other images (Principles of Marketing 2008). It not only helps in distinguishing a product but also safeguards the consumer from other products that seem to be the same (Hislop 2001). An example of a product with good branding is Nike’s sports apparels and shoes. The brand is strongly associated with sports and the checkmark sign and the slogan just do it sets it apart from other sports brands. Aside from familiarity branding also invokes emotional responses – Lexus with the feeling of luxury – or cultural responses – Pepsi with the youth (Hislop 2001). It was about 15 years ago when the concept of branding entered the business world. However, until now, the word is still being confused with marketing and advertising. The process of branding should be the first step followed by advertising under the big umbrella of marketing. Research shows that companies that do not establish a brand identity first before advertising only see themselves lose money (Klein 2008). Branding is not all about raising awareness to the product. It is about getting the consumers perceive the product as the sole answer to their troubles or needs (Lake 2003). The logo or slogan is not the brand of the company instead it is the character of the company. The brand is what the company symbolizes in the customer’s mind (Klein 2008). It is a summation of all the opinions and encounters of the customer with the product or service (Lake 2003). It is imperative for a company to establish a lasting brand if it intends to survive in the very competitive world of business.

Comparison and Contrast Between Othello and Hamlet

Shakespeare’s Othello and Hamlet Comparison and Contrast By Ankur Chauhan Comparisons between plays can always be made; the question is, how useful are they? The core comparison that springs to mind between these two plays, Othello and Hamlet, is that these are both tragedies driven by character. That is to say, they all follow classically great men from great heights to terrible ends and deaths. Each man is in a situation where he is especially vulnerable. If these men swapped places, they might not have fallen so easily. As they fall, others fall with them, including those they love. When the great fail, entire sections of society fail. William Shakespeare, in the play Hamlet, goes deep into the psychological afflictions of a man†¦show more content†¦Othello says, â€Å"My wife! My wife! What wife. I have no wife. O, insupportable! O heavy hour. Methinks it should now be a big eclipse Of sun and moon, and that th’affrighted globe Should yawn at alteration.† (Othello, Act V Scene II) But, when he discovers that he has been tricked by his friend and comrade, Iago, he is overcome by remorse and kills himself. Othello asks before dying that they remember him for who he was, not, who he has become. Just like Hamlet, Othello is based upon the passions that drive the main character to the brink of insanity. Othello’s love for Desdemona was so deep that he could not bear the thought of another man being with her. He felt insecure in his own position and this added to his insanity. Unlike Hamlet, who constantly has ghosts whispering in his ear, Othello must deal with the lies and accusations of Iago, which are albeit as good. Iago tells these lies with the intention of pushing Othello towards jealousy. Both the tragic heroes bare similar personality traits. Hamlet is jealous of his mother’s relationship with his uncle, the King, and Othello is jealous of Desdemona. Hamlet seeks revenge, but his insanity prevents him from acting. Othello seeks revenge, but his insanity makes him blinded to who that vengeance should be directed towards, and in his insanity is driven to murder his own wife, and then kill himself. In both the plays, Shakespeare is dealing with theShow Mor eRelatedWilliam Shakespeare s The Ghost 2757 Words   |  12 Pagesbecause we can never find any conclusive textual references. In the Ghost’s encounter with Hamlet, he calls his ex-wife his ‘most seeming virtuous queen’. 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One can, however, obtain the idea that the violenceRead MoreStudy Guide Literary Terms7657 Words   |  31 Pagesempire, Croesus thought the oracle meant his enemys empire. In fact, the empire Croesus destroyed by going to war was his own 6. analogy- A comparison of two different things that are alike in some way (see metaphor and simile). Analogy is the comparison of two pairs which have the same relationship. The key is to ascertain the relationship between the first so you can choose the correct second pair. Part to whole, opposites, results of are types of relationships you should find. Example: hot